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LinkShield™

How LinkShield Works

  • Uses neural net technology along with real-time information on millions of transactions occurring everywhere in the world

  • Uses statistical models based on extensive transaction databases

  • Identifies patterns associated with high-risk transactions

  • Evaluates merchants’ transactions at the point of sale

  • Gives merchants the opportunity to avoid high-risk transactions before it's too late

  • Provides fraud risk score that indicates the probability that the transaction is fraudulent

LinkShield Advantages

  • Resellers can require LinkShield for high-risk merchants and set thresholds to filter out fraudulent transactions

  • Merchants can choose LinkShield as an added service and set their own risk thresholds, which helps to ensure peace of mind

  • LinkShield incorporates fraud mitigation technology from top companies in the industry, including Fair Isaac® and ClearCommerce® Corporation

Integrated with All LinkPoint Internet-Based Products, Including:

Two Options
Choose one, two, or both.

  • Fair Isaac-Specific Questions: (Option 1): Provides two basic components: a neural network and profiles that capture consumer purchasing behavior. The neural network is initially taught to recognize behavior patterns that are fraudulent based on knowledge gained from more than 80 billion purchases world-wide. It continues to learn more about the purchasing behavior of customers from their transactions as it reviews more and more transactions. With every new transaction-millions per month- the models continue to learn and update profiles with positive and negative data.
  • LinkShield - CCC-Specific Questions: (Option 2): Supplies a statistical model specifically designed to identify potentially fraudulent online credit card transactions. The statistical model was based on an historical database that contains millions of online credit card transactions collected from several thousand Internet merchants.
You can see a list of gateways that uses the First Data's platform to help you understand how this network is built.

LinkShield FAQs